The History of Kerrang! Magazine

Kerrang! magazine has become synonymous with rock music since its inception in the early 1980s. Known for its edgy content, energetic design, and fierce dedication to the rock and alternative music communities, Kerrang! has played a pivotal role in shaping the music press landscape. This article will delve into the magazine’s origins, evolution, and lasting impact on music culture.

Founding and Early Years (1981-1989)

Kerrang! was launched on June 6, 1981, by the British publishing company, EMAP. The magazine was initially conceived as a response to the burgeoning punk and heavy metal scenes of the late 1970s. When researching this, I was surprised to learn that the name “Kerrang!” is onomatopoeic, inspired by the sound of a guitar riff. I never made that connection before and my mind is blown. The magazine’s first editor, Geoff Barton, aimed to create a publication that reflected the raw energy and rebellious spirit of the rock genre and that name (now that I understand it) does just that!

In its early years, Kerrang! distinguished itself from other music magazines by focusing primarily on heavy metal and punk rock. This was a time when the genre was gaining significant traction, with bands like Iron Maiden, Judas Priest, and Motorhead dominating the charts. The magazine’s striking cover designs, often featuring iconic album art and photographs of bands, drew in a dedicated readership.

Kerrang! quickly established itself as a reliable source for news, interviews, and reviews. The magazine’s unique voice resonated with fans, and its editorial team was unafraid to champion emerging bands alongside established acts. This editorial philosophy allowed Kerrang! to become a vital part of the music community, bridging the gap between fans and artists.

The Golden Age (1990s)

The 1990s marked a period of immense growth for Kerrang! as rock music diversified and expanded. The rise of grunge, led by bands such as Nirvana and Pearl Jam, influenced the magazine’s content. Kerrang! adapted to the changing musical landscape without losing its core identity. The magazine began to cover a broader range of genres, including alternative rock, nu-metal, and pop-punk, making it a comprehensive source for all things rock.

During this decade, Kerrang! introduced several notable features and initiatives. The Kerrang! Awards, first held in 1990, became a staple of the British music calendar, celebrating the best in rock music. Categories ranged from “Best British Band” to “Best International Newcomer,” with the winners often determined by reader votes. The awards not only recognized talent but also fostered a sense of community among fans and artists.

Towards the end of the decade, the magazine expanded its reach beyond print. Kerrang! launched a radio station in 1999, providing an additional platform for rock music while complementing its print offerings. The radio station showcased new music, live performances, and artist interviews, further solidifying Kerrang!’s position as a key player in the music industry.

Challenges and Transformation (2000s)

As the 2000s rolled in, Kerrang! faced challenges common to many print publications. The rise of digital media and changing consumer habits began to impact magazine sales. Despite these obstacles, Kerrang! managed to adapt by enhancing its online presence. The launch of the Kerrang! website provided a platform for breaking news, exclusive interviews, and music videos, allowing readers to engage with content in new ways.

The magazine also began to feature more diverse genres and subcultures, reflecting the evolving tastes of its audience. While still committed to its rock roots, Kerrang! embraced pop-punk bands like Blink-182 and emo acts like My Chemical Romance, ensuring its relevance in an ever-changing musical landscape. This evolution helped Kerrang! maintain its status as a leading voice in rock journalism.

The Modern Era (2010s-Present)

Entering the 2010s, Kerrang! continued to innovate while remaining true to its core identity. The magazine began to place a greater emphasis on social media, using platforms like Twitter, Facebook, and Instagram to connect with readers and promote content. This strategy allowed Kerrang! to reach younger audiences who preferred digital engagement over print.

In 2016, Kerrang! underwent a significant redesign, modernising its layout and visual identity. The changes aimed to attract a new generation of readers while retaining its loyal fanbase. The magazine continued to cover a wide array of music, from established rock legends to fresh, up-and-coming artists.

In recent years, Kerrang! has also taken a stand on social issues, addressing topics such as mental health, inclusivity in the music industry, and the importance of diversity. This commitment to social responsibility resonated with readers, reinforcing Kerrang!’s image as a progressive force within the music community.

Conclusion

Kerrang! magazine has evolved dramatically since its inception in 1981, reflecting the changing landscape of rock music and the interests of its readers. From its early days as a heavy metal publication to its current status as a multifaceted

Latest Articles

Leave Your Comment