Australians and their cars. It’s a relationship that’s part romance, part practicality, and if we’re being honest, a fair bit of national identity wrapped around a steering wheel. We didn’t just drive these things. We washed them on Sunday mornings. We argued about them at barbecues. We named them. We mourned them when they rusted out or got written off on a country highway somewhere between Broken Hill and nowhere.
This isn’t a list of the best-selling cars per se, though sales figures do tell part of the story. This is about the cars that meant something. The ones that showed up in driveways and on racetracks and in family photographs with kids squinting into the sun out the back window. The cars you couldn’t imagine a particular decade without.
Let’s take a drive.
1960s – Holden EH: Australia’s Own
If you want to understand what cars meant to Australians in the 1960s, start here. The Holden EH, launched in 1963, wasn’t just a car. It was proof. Proof that we could design and build something genuinely world-class right here, in a country that had only recently stopped thinking of itself as a colonial outpost with good weather.
The EH was elegant in a way Australian cars weren’t always known for. Clean lines, a redesigned body, a proper modern feel without being flashy about it. It sold over 250,000 units in just two years, a record at the time, and it did so because it felt like it was built for Australians, by people who understood the roads, the heat, the distances.
The 1960s were a decade where the Australian family car was still a singular, shared vision. Mum and dad and three kids and maybe a blue heeler in the boot, heading to the coast or the country in something Australian-made. The EH was that vision at its finest.
Honourable mentions: the Ford Falcon XK arriving slightly earlier had already lit the fuse, but it was the EH that really detonated the great Holden-versus-Ford argument that would consume Australian blokes for the next fifty years.
1970s – Ford Falcon XA GT: Pure Muscle, Pure Moment
The 1970s had a split personality. Early in the decade, Australian muscle car culture was peaking. By the mid-70s, the oil crisis had everyone suddenly interested in fuel economy. The car that sits at the crossroads of all of this, and lands on the cool side of history, is the Ford Falcon XA GT.
Released in 1972, the XA GT was the car Bathurst dreams were made of. Big block engine, aggressive stance, a proper GT pedigree. It looked mean because it was mean. And Australians, who had been quietly developing a taste for high-performance touring cars through watching the Hardie-Ferodo 500 at Mount Panorama, absolutely loved it.
The XA GT and its GTHO variant exist in a special kind of mythology now. When the government started making noise about banning high-performance cars due to road safety concerns, cars supposedly capable of 200km/h, it created a moral panic that only served to make these vehicles more desirable. The GTHO Phase III in particular became one of the most valuable Australian cars in history.
It’s a car that defined a decade precisely because it represented both the peak of something and the beginning of its end.
1980s – Holden Commodore VK: The Family Car Gets Serious
The 1980s were about consolidation. The wildness of the early muscle era had passed; the Japanese imports were arriving in serious numbers; and ordinary Australian families were negotiating between the reliable domestic product they’d grown up with and cheaper, more fuel-efficient alternatives from Toyota and Nissan.
The Holden Commodore VK, released in 1984, found a way to be both serious and exciting. The VK came with a 5.0-litre V8 option, including the iconic Peter Brock-endorsed HDT lineup, and it gave Holden a car that could genuinely compete on the street and at Bathurst without feeling like it was trying too hard.
Peter Brock himself is inseparable from this era. His association with Holden and the Commodore throughout the 1980s gave the brand a human face. A larrikin genius who happened to be the greatest touring car driver the country had produced. When you bought a Commodore in the 1980s, you were, on some level, buying into the idea of Brock.
The decade also belongs to the rise of the Toyota Camry and the Honda Accord for a huge slice of the market, practical, reliable, sensible, which tells you something about how Australian tastes were diversifying. But the VK is the one you put on the wall.
1990s – Toyota Corolla: The Decade of the Sensible Choice
Look, I know. You wanted something sexier. And yes, there were sexier options around. The first run of the Subaru WRX arrived in 1994 and immediately became the car of choice for anyone who wanted to feel like a rally driver on the way to Bunnings. The FPV GT was turning heads. Late in the decade, the HSV lineup was finding its groove.
But the car that defined the 1990s for most Australians? The Toyota Corolla.
The 1990s were the decade when Japanese reliability became the default setting for Australian families. The Corolla wasn’t glamorous. It wasn’t fast. It certainly wasn’t the car anyone put a poster of on their bedroom wall. But it started every morning, it barely needed servicing, and it quietly ate the market share of domestic manufacturers who were struggling to compete on value.
This was also the decade when second-hand Japanese imports started flooding the used car market. Mazda 323s, Honda Civics, Mitsubishi Lancers, affordable, clean, efficient. The democratisation of motoring in Australia happened largely through Japanese steel.
If the 1960s were about national pride and the 1970s about raw performance, the 1990s were about the spreadsheet. And the spreadsheet said Corolla.