In 2025, Australia made a significant move in public health by implementing extensive changes to its tobacco laws. This decisive action aimed to reduce the allure of smoking and highlight its health risks, marking a new era in the marketing and use of tobacco products across the country.
Key Changes in Tobacco Laws
One of the most impactful changes was the ban on certain flavours and accessories, including menthol, rum, clove, and “crush balls.” These elements had previously heightened the appeal of smoking, particularly for younger individuals, making it harder for them to quit. By eliminating these tempting features, the government sought to break the cycle of attraction and addiction.
The removal of misleading names like “smooth” and “gold” from tobacco packaging was another critical shift. These descriptors often misled consumers into believing some products were safer than others, so their removal was essential for transparency.
Additionally, product dimensions were standardised, with cigarette packs now required to contain 20 sticks. Similar rules applied to filtered cigars and roll-your-own tobacco, and cigarettes had to conform to a uniform size, with unique filters banned. This ensured no perceived novelty or superiority among different brands and products.
Updated health warnings became mandatory on all packaging, accompanied by information cards offering quitting support. This change aimed to make cessation resources more accessible and health risks more visible.
Furthermore, tobacco packaging underwent strict regulations, removing branding elements that might make products more appealing, thereby ensuring a consistent and less enticing market presence.
