From the 1970s to the 1980s, Japan became a giant in the automotive industry, and there were a few iconic companies that led the charge in absolute market dominance, not only in Japan but around the world. These three household names are Toyota, Nissan and Honda; they set the course with competence, reliability and modern design over the last few decades. Japanese manufacturers have created a pretty impressive global presence and high standard that has even influenced other global car manufacturers over the years.
But what exactly made these brands what they are today, and how did Japan come from a struggling economic country to a powerhouse of manufacturing in such a short time? In this piece, I’d like to have a look at the humble beginnings of Japan’s three biggest car manufacturers for enthusiasts and the everyday driver alike. Whether you’re an enthusiast or not, it’s fascinating to see how companies like this grew to be monumental successes, and there are lessons we can all learn by looking at how they got to where they are today.
Toyota: Household Name for Reliability
Toyota was founded in 1937 by Kiichiro Toyoda and started as a division of Toyoda Automatic Loom Works, focusing just on looms for vehicles. These are essentially the electrical cables that run through the entire vehicle. They then moved entire vehicles quite quickly and found major success because of their efficiency and manufacturing methods. The launch of the Toyota AA marked the company’s first entry into the automotive space and set the foundation for the global powerhouse.
Through its focus on quality and efficiency, they birthed the “Toyota production system’ that set new standards for manufacturing across the industry. Today, they still remain the largest automaker and are known for their reliability, engineering excellence and hybrid technology with models like the Toyota Prius. Toyota’s global reach, as well as its sustainable and efficient practices, make it renowned among motor enthusiasts worldwide. They built a passionate following with iconic models such as the Supra and AE86, gaining cult status for generations of car lovers and enthusiasts worldwide.
Nissan: Leading Innovators
Nissan Motor Company originated in 1933 as Jidosha Seizo and later merged with Nihon Sangyo to form Nissan. Its early years were marked by producing trucks and military vehicles, supporting the industrial sector of Japan for many years. But it wasn’t until after World War 2 that Nissan started its production of commercial passenger vehicles, gaining popularity for their durability and affordability.
The car company has always been at the forefront of innovation and challenge, often changing the status quo and pushing the envelope. It was the introduction of the Nissan Skyline in the 50s that sealed its legendary status as one of the most popular performance vehicles of its time, as well as others throughout the 80s and 90s. There is still a range of enthusiasts who drive and maintain other Nissan models, such as the Silvia or the sleek 180SX, which are still considered classics. Moving forward, Nissan also innovated a little more with the Nissan Leaf in 2010, creating another precedent for electric vehicles.
